Waffle Limited ("We") are committed to protecting and respecting your privacy.
We are registered under the Data Protection Act 1998 (the Act)
Information we collect from you
We will collect and process the following data about you:
Information you give us. This is information about you that you give us by filling in forms or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you use or register to use or our Services or other social media functions that we may offer and when you report a problem with our Services. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information and personal description.
Information we collect about you and your device. Each time you use or agree to use our Services we will automatically collect the following information relating to your mobile phone (Device):
technical information, including the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, (Device Information);
information stored on your Device, including contact information, friends lists, login information, photos, videos or other digital content (Content Information);
details of your use of any of our Services or Apps or your visits to our web site(s) including, but not limited to traffic data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise.
Location information. We also use GPS technology to determine your current location. Some of our location-enabled Services require your personal data for the feature to work. You will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by contacting us in writing.
Information we receive from other sources (Third Party Information). We are working closely with third parties (including, for example, restaurants, advertising networks and analytics providers).
Information we receive from other sources. This is information we receive about you if you use any of the other websites we operate or the other services we provide. [In this case we will have informed you when we collected that data if we intend to share those data internally and combine it with data collected on this site. We will also have told you for what purpose we will share and combine your data]. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.
Uses made of the information
We use information held about you in the following ways:
Information you give to us. We will use this information:
to provide you with the information and services that you request from us;
to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (Facebook Messenger, e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form);
to notify you about changes to our Service;
to ensure that content is presented in the most effective manner for you and for your Device.
Information we collect about you. We will use this information:
to administer our Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
to improve our Services to ensure that content is presented in the most effective manner for you and for your Device;
to allow you to participate in interactive features of our Service, when you choose to do so;
as part of our efforts to keep our Services safe and secure;
to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
to make suggestions and recommendations to you and other users of our Services about goods or services that may interest you or them.
Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).
Disclosure of your information
You agree that we have the right to share your personal information with:
Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
Selected third parties including:
Participating restaurants, business partners, suppliers and sub-contractors for the performance of any contract we enter into with them;
advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we will provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience;
analytics and search engine providers that assist us in the improvement and optimisation of our Services;
We will disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
If Waffle Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or our own terms and conditions. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.
All information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us directly in writing.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.